Marketing is profitable using both the long-term and short-term needs of people who can afford a one-off, or at times, even a recurring flow of product or service placement. In recent years, The New York Times has described it as the art of telling tales so compelling that people forget about their wallets too.
While this definition may apply to all forms of advertising, particularly on the internet, this is the type of marketing most commonly described as ‘short term ‘long term needs’. A great example is the adverts you see in supermarkets and petrol pumps for the products they have. Most of these ads are either a part of the promotions they are promoting, or part of an ongoing promotion that is designed to get people to look again at their everyday lives and what they do to ensure they remain happy and healthy.
Marketing for businesses is an activity that can be performed in many different ways. Sometimes, companies will be involved in the process for the product itself, like by creating the product itself. This type of marketing is called the creation of an actual product and is not usually done by people who are promoting a specific business, but rather by a company who may be looking to promote its own interests.
Another type of marketing is ‘branding’. When a brand is successfully branded, the name becomes embedded in the public consciousness and people recognise that product and service whenever they hear it or see it. For example, the McDonald’s fast food chain is often famous for its golden arches. However, this is not a brand, but a name. The golden arches are a marketing technique, not a brand.
In addition to this, there are also ‘event-based’ marketing techniques that involve the use of people and their relationships with a product or service as a way to encourage behaviour. For instance, the event of a wedding is a good example of this, as couples and their families can be expected to behave in a particular way because they are related.
While marketing has its positives, it can also have some negative side-effects. It has been described as ‘bad PR’bad business’ and if the wrong message is sent at the wrong time, and the wrong people are sent the wrong message.
The reason for this is that people are more likely to give their honest opinions on things if they are allowed to express themselves in public, and it’s possible for negative or offensive opinions to come across in this manner. So if your business is considering promoting itself through the use of a social media network, it’s important to ensure that your brand image is not being negatively affected. by negative feedback.
With that in mind, remember that the aim of any promotional activity is to make people aware of what you do and how your products and services to benefit them. So always remember to keep your head held high and keep your chin up when making sure your customers understand your brand.