What Is Facebook Marketing?
So, what is Facebook advertising? And why are so many businesses interested in Facebook advertising?
It all begins with the fact that social media has truly become one of the biggest drivers in the internet marketplace. What’s more, it’s not only one driver but three and even four at times. It’s simply no longer about social networks or social bookmarking sites like Digg, Delicious, Reddit and Stumbleupon, which were once the primary players in this arena.
This is because, today, online businesses and corporations are realizing the importance of using Facebook, Twitter and other social media to boost their bottom lines and establish their presence in the social network. These networks have become the new “mainstream.” People from all walks of life and all income levels log into these platforms everyday. They post links and share news items with each other. They chat and make friends.
When a business uses these platforms as a means of marketing, it’s literally setting itself up to capture a huge number of users who are already on their computer. Because of the volume of traffic that can be generated by Facebook advertising, businesses are seeing incredible results. In fact, studies show that businesses who use social marketing methods on Facebook earn an average of $500 in a single day, which is an impressive amount of money!
If you’re interested in using Facebook advertising to promote your business, you will first need to sign up for the site. You will need a valid email address, preferably for your company name, and you will also need to provide a picture of yourself. It is important to keep a positive, upbeat image so that you’re likely to gain the trust and confidence of the people who will see your ad. To further boost your chances of getting people to click on your link, consider including a link to your website, a brief description, your phone number and website URL so that potential clients can reach you. by cell phone, fax or email.
Once your website is ready, you should then begin posting your advertisement on your website. Posting the ad on your website will allow for much more visibility because the people who click on your ad are more likely to actually visit your website than they would if they were to read your website. With the massive amounts of traffic that are generated through the use of Facebook advertising, you can expect your ad to be seen by thousands of people.