Marketing is a profitable venture using the results from analyzing both short term and long-term consumer needs. In the past The New York Times had described it as “The art of telling good stories so compelling that people forget about their wallets.” The New York Times has been at the forefront of creating advertising campaigns and television commercials that have helped to make a television profitable, as well as other forms of media.
For people in the marketing business it means reaching a potential customer quickly, or at least more quickly than any competitor will do, with the goal of making as much money as possible. A common misconception when it comes to marketing is that it is all about mass marketing or having your name plastered all over the place.
Marketing can also be used to help people understand what they want to buy or what they don’t want. It can be used to create awareness of a product, to find out what consumers need, and how to fulfill those needs. Marketers are trained to understand how customers think and how to capture their attention. They know how to tell a story to people, and they know how to convince them to buy.
The goal of marketing is to create a sale. Once someone buys a product, the marketer should have a solid understanding of how that person made his or her purchase, and what he or she wants to do next after the purchase. This information can include further marketing of the product, helping people find out more about the product, or simply helping that person continue to use that product.
The target audience for marketing is a group of people that share the same interests. This could be an auto owner that is interested in purchasing an electric car. In this case, marketers can target that group with the right marketing campaign that can make the sale and give them the vehicle they want without spending money on advertising that would have been wasted on a television commercial.
There is a lot to know about marketing, but if you learn everything there is to know about marketing, you will be well on your way to becoming an expert in the marketing world. The New York Times even uses a marketing guru in the form of David Hawkins to help him and others understand more about marketing.