Marketing is profitably utilizing the results of researching long and short term future desires of consumers who are willing to pay, for a fixed amount of time or at least a recurring monthly supply of product or service placement. In a very competitive market, one has to be able to identify and target his/her target market.
In an article published by the New York Times in February this year, the editors of the Times likened marketing to the art of “telling stories so compelling that people forget their wallets.” The article also says, “The art of marketing is also one that requires creativity and determination. To get your message across effectively, it’s important to take advantage of the power of language, to use it in a manner that is most attractive to your audience.”
This is not the same art form as the traditional advertising industry, which makes it more challenging than the traditional marketing industry as well. For instance, the conventional advertising industry uses television, radio and print media as well as other modes of communication to tell stories to the public about the products and services they offer. However, the problem with conventional advertising is that there is always a deadline for the sales or the campaign to take place. With the advent of the Internet, marketers can easily and quickly disseminate their messages without putting too much effort and expense on the traditional advertising method.
This has been made possible through the online marketing medium, in which there is no need to spend a lot of money on traditional ways of advertisement, since the online advertisements are not only cost effective but they are also very efficient and flexible in terms of the type of message it conveys. The internet offers a great platform for advertisers to reach out to the masses without having to invest in billboards, banners and print advertisements, as well as other expensive marketing methods which are very cumbersome to manage, especially for small businesses.
As stated above, in an article published in the New York Times by David Carr, the editors of the New York Times called the art of marketing as one that involves “creating a message that is irresistible to your audience, so that people want it, not just for a day, but for life.” Marketing is one of the main factors that contribute to the success of small businesses. and the success of any kind of business.
Online marketing can help entrepreneurs create a better brand name, as well as a better client base. The most popular form of online marketing today is called affiliate marketing. This means that you promote another business’s products or services in return for commission.