Marketing tips change frequently, so it is hard to keep up-to-date on what’s hot and what’s not. Here are 10 marketing tips for the new year, depending on the latest tendencies: Look for Free or Low-Cost Opportunities to diversify your approach. Embrace Paid Content. Focus On Yourexisting Content. Nurture brand advocates.
A number of factors influence your target audience’s buying decisions, so using social media as part of your overall marketing strategy can be a great strategy. Social media provides a way to reach an unlimited audience, which increases your potential to drive sales. Social media provides a platform where you can create content, collect feedback, and react to the feedback of your audience. You can easily monitor the results of your marketing strategies using social media monitoring tools like Twitter and Facebook. Here are some additional marketing tips for the new year:
Use an Online Marketing Strategy. If you want to expand your audience, you need to think about how you can increase awareness of your brand. Here are some more marketing tips for the online marketing strategy:
Advertise through Social Media. One of the most effective marketing tips for the new business is to advertise through social media platforms. For example, you can advertise your products and services on Facebook, LinkedIn, and Twitter. Post your promotional information in a daily newsletter, include a post about your company on your personal blog, or feature a QR code on your website or in your product description.
Advertise at Local Events. There are many great events throughout the year when small businesses can get free exposure. Consider sponsoring an event, like a restaurant owner hosting a cocktail party or an antique furniture store opening a reception. To increase your brand awareness, consider purchasing ad space or ad coupons at local events. This type of promotion will not only help you generate new customers, but will also help build brand recognition in your local community.
Contests are a Great Way to Generate Traffic. Consider creating a competition out of something that interests your target audience. A luau, pancake breakfast, or even a game of trivia can be a great way to generate traffic to your website. If you are hosting a contest, make sure to use the same social media tools that you are using for your website. This will help you build a cohesive branding plan with an integrated approach.