If you’re new to Instagram, or if you haven’t signed up yet, I’m here to tell you that you’re in for a big treat. If this isn’t you, though, you’ll probably tell it to you right off the bat: you’re probably wrong, and, worse yet, you might be missing out on an enormous opportunity. In this article about Instagram marketing, we’ll take you through everything you need to know. I’m not going to talk about how awesome the platform is (that’s another post in itself), but I will share with you why Instagram marketing can be powerful and profitable for your business.
Instagram is currently the third most popular social networking site in the world. It’s a great way to connect with your audience, especially since it allows you to add a photo to every message you send out. This has the effect of making your brand much more recognizable to the people who visit the site, as well as increasing the chances that they’ll buy something from your brand. It also puts you in the best position to promote your other marketing strategies. Below are four ways you can use the site to further your business goals.
While it’s unlikely that Instagram directly promotes your product, the audience is set up to respond to offers, and there’s definitely the potential for your product to make an impact. You can use the platform to reach new audiences and to build relationships with influencers. Here are four effective ways to do just that:
Use Facebook Insights to find out what your customers are looking for and how they are finding it. Facebook Insights will show you the top ways people are engaging with a brand, and you’ll be able to fine-tune your marketing efforts by considering these findings. For example, if you’re aware that Instagram users are sending large photos and videos to their friends, use the site to put a photo or video on your page that incorporates those features. By tracking the engagement level of a page, you can see what content is drawing in new audiences and what kind of conversations are happening in your industry. This will allow you to better serve your audience and make your company the one they want to be associated with.
Instagram boasts over a billion users, but it’s not just a social media site that offers marketers everything they need to succeed. The platform allows businesses to post links to content that they have created, which increases the chance of your product being featured on someone’s page. Branding experts have long known that posting links to blog posts, press releases, or photos on popular social media sites increases readership, but the Insights feature makes it easier than ever to get your brand to the forefront of one of the most active social networks in the world. By tracking the engagement level of your page, you can learn which content is garnering the most attention and which parts you can use to make a positive impact.
Instagram marketing can also help build brand credibility because the site is home to some of the most famous people in the world. Celebrities regularly update their accounts with captivating photos or videos to engage their followers. If you want to attract attention from a big name, this type of content will ensure that your account is seen by millions of people, which is an unparalleled opportunity in itself. You can also market your brand through user-generated content, which helps build relationships and establishes you as an expert within your industry. With so much happening in the media these days, it’s important to stay one step ahead of the competition and engaging with your audience in innovative ways, such as connecting with them through a photo-sharing app that’s not only convenient, but will also increase awareness about your brand.