Facebook marketing is taking off at a very fast pace. Almost every other company that has a website has some form of Facebook marketing, whether they realize it or not. Social networking plays a large role in how people communicate and connect to one another. Only thirty percent of all internet time is spent on web sites, with Facebook users making up the majority.
Facebook marketing is a great way to reach out to more people, but the trick is to know which groups you want to target and how to advertise to those groups. It’s important to remember that you will have to put some personal effort into Facebook advertising if you want to see results. For example, if you are an information products company, you may want to look for information about those products and send a request to those who belong to those groups with a relevant message. However, if you want to target Facebook viewers who are interested in fashion, you may want to go to the social networking site and advertise your product. Doing so will drive more people to your product page and increase the chances of them buying it or at least visiting your profile to find out more about it.
In order to determine your targeted audience size, you need to determine how many friends are on your page. To do this, simply log into your account and go under the “Your Page” section. From there you can select the “imeters” link, which is a circle that indicates the width of your page. You can change this if it is too narrow or too wide for your purposes. You should also make sure that you are not creating a page that is overwhelming to your visitors and ends up in a “joke” category.
In order to use Facebook marketing effectively for catalog sales, you must use the correct tone for your ads. For instance, you should use a conversational tone when creating your ad. This is because Facebook users are not used to finding ads in their news feeds or on their news feed pages. Rather than placing large advertisements on your Facebook site with big text, you should use small ad sizes to make your advertisement stand out and therefore, create interest. Remember, most Facebook users are only interested in things that interest them, so if you can provide them with something they will be interested in, you will have a better chance of getting them to sign up for your newsletter or to visit your website.