Social media optimization, or SMO, is a method of internet advertising which involves creating and distributing content on various social media platforms to achieve your online branding and marketing goals. SMM includes activities such as posting relevant text and graphics, videos, and advertisements to popular social platforms such as Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, and many others to promote your business and attract new customers. It also includes promotional activities such as contests, giveaways, sales and discounts, and more. These activities help you build your brand through the unique experiences and feedback of your customers. In turn, this helps you earn revenue by providing value to your customers.
Today, there are numerous ways to reach your customers. Through TV, radio, print, and internet advertising, marketers can target their audience. But reaching your target audience is only half of the battle. The other half requires you to make sure that your brand message is communicated in an engaging, reliable, and supportive manner. This is where social media can come into play to help you.
One of the best social media apps for marketers is Buffer. Buffer allows you to manage your channel so that you can promote your brand across all devices and platforms. This means that you can get the word out about new additions, promotions, and events without being slowed down by your mobile device. You can also sync your content across all of your social accounts, including your Facebook page, Twitter account, LinkedIn profile, Google+ account, Pinterest account, and so forth. By taking advantage of these features, you can easily share your information across the platform with complete flexibility and portability.
Another important factor when it comes to media management is related to the user experience. Social media outlets are fast paced and based on user engagement. If a user finds your content informative or useful, they will likely tell others about it. With Buffer, you have the ability to create groups so that followers can easily access your latest updates and even tweet you relevant information regarding the content.
A third key ingredient to consider is that of instagram. Unlike many of the other social network outlets, like Facebook, twitter, and LinkedIn, instagram is strictly social. While businesses have been able to grow their businesses through social channels such as Facebook and twitter, instagram offers a unique opportunity to connect directly with your target market. With the instagram channel, business can upload their images directly to their pages, which gives them a chance to connect face to face with their clients. In addition, marketers can take advantage of the media store, where they can store images and run exclusive campaigns through it that they would not be able to do otherwise.
Social media has become an integral part of marketing. Businesses should fully utilize all of their tools to increase brand awareness and drive traffic to their websites. However, they need to realize that this is an ongoing effort that requires constant monitoring to keep it fresh and relevant. For this reason, many entrepreneurs have turned to a great tip from Buffer: send media to their connections via email lists. The Buffer email list allows marketers to instantly send updates, promotional offers, announcements, and sales and events directly to thousands of connected business contacts. Although social networks like twitter, Facebook, and LinkedIn allow marketers to reach millions of people, email lists offer a targeted approach to reach highly targeted audiences that are highly likely to convert.