If you are one of the few people on the planet who has yet to know what Instagram is, then allow me to fill you in. Instagram is a social media site that allows users to post pictures, text, and videos of whatever they want. The pictures and videos users post are often referred to as “instants.” The platform was created by a group of young Instagram users and is available for free on the web. If you haven’t heard of Instagram, don’t worry; it’s not a bad idea to get an introduction into the ins and outs of the site before diving into its marketing scheme. In this article, you’ll learn why businesses should invest in Instagram marketing for their businesses.


If you are taking advantage of the social aspect of the platform, then you are making a smart choice. According to experts, Instagram is the fourth most used online social network behind Facebook, Twitter, and Google+ among teens and college-aged consumers. If this is you, then you’re probably wrong, and, worse yet, you might be missing out on an enormous opportunity.


Instagram is not just a fun place to post pictures and videos; it also serves as a platform where many businesses can connect to their customers. Unlike other social networks which limit their users to only those who have a valid email address, Instagram allows anyone with an internet connection to post and share photos and videos. This is an ideal way for companies like yours to get in front of your audience without spending a lot of time creating hype or pulling out a sales pitch. One reason why so many entrepreneurs and business owners choose Instagram as a method of marketing is because of the overwhelming amount of subscribers and users it boasts of. In fact, users of the platform have over 600 million active users!


The next reason why it has become so popular is that it’s free to use and provides marketers with one of the most effective marketing tools around today. Although the app costs nothing, it can generate a substantial amount of profit because of the high demand for photos and videos from potential customers. So even if you’re still deciding whether or not to take advantage of this amazing photo-sharing app, it’s obvious that you need to start looking for new audiences.


Now that Instagram has surpassed the two hundred million mark, it’s clear that entrepreneurs have finally figured out that they can take advantage of this amazing media-sharing platform for business purposes. Unfortunately, many people think that using Facebook to market their business is just too easy and could cost too much. But the good news is that using Facebook for marketing purposes doesn’t have to cost a fortune. All you have to do is invest a little bit of time on getting acquainted with the platform, getting to know your target market, and familiarizing yourself with the best strategies and tactics. Soon enough, you’ll find that you’re able to use Facebook for marketing because you’re already so familiar with the medium.


What’s more, Instagram has recently introduced an even greater opportunity to businesses: users can increase their networks easily and quickly by following others’ posts. So not only can you attract more followers through regular uploads, but you can also attract them through groups or communities. Businesses have used these groups to share information about their products and services, talk about sales or discounts, or invite friends to visit their websites. In order to take full advantage of this amazing social media platforms, businesses should join the official Instagram account. You can learn more about how it works and how you can get started by visiting the website now.