Having a website is a crucial component of any business these days, no matter what you do, but choosing an agency to design your site for you can be easier said than done, with so many options out there.
While some may charge thousands of pounds, others will give you a bargain rate, but how do you choose? Here’s a quick guide to choosing the right web design agency for you.
Set Your Own Goals
Before you can choose an agency, you need to know what it is that you need your website to do.
For example, will you be selling through the site, or just using it to build your brand and provide your customers with information about the business and act as a marketing tool?
Either way, make sure that you know what you’re looking for in your website before making any decisions. Here are some of the best KPIs to track for your website.
Of course, the cost of the project is always going to have a big impact on the choice of agency and like most things, you get what you pay for.
While you will be able to find some super-cheap agencies, cutting costs could come back to hurt you further down the line if the website doesn’t perform and provide a good return on investment.
For a rough idea of how much you can expect to pay for a website, check out this guide from Expert.
Be sure to do some digging to find out just how good an agency’s track record is, and how much experience they have working within your sector.
While previous experience in your sector isn’t necessarily required, it definitely helps if they have a decent understanding of the industry.
Also look at the size of the companies that they’ve worked with in the past, as you don’t want to end up with an agency that’s too big or small for your ambitions.
Communication is key, so make sure that any agency that you’re potentially going to be working with communicates effectively with you, in a way that you understand.
It can be easy to get caught up in technical jargon, so make sure that the agency are up front with you about exactly what they’ll be delivering.
While the aesthetics of the design are important, user experience is the number one factor to take into account when designing a website, and it should be as easy for visitors to navigate and use as possible.
A good web design agency should know this and should always put usability first when they’re pitching to you and discussing your needs for the site.
Web designers need to have more to their skillset than just design, and one other area that they need to have knowledge of is SEO (Search Engine Optimisation).
According to full-service agency Liquid Bubble: “The way a site is designed will have a big impact on how it ranks on search engine results, so the agency need to be sure to optimise the site to achieve the best possible rankings.
“Many agencies actually have little or no SEO experience, and it’s only once the site is live that this will become apparent!”